Module 2

Engaging with your client - your marketing strategy as a consultant

Bringing a potential client to the table so that you can promote your offering is a specialised skill.

Without a cohesive and effective strategy, your marketing efforts can be hit and miss, ad hoc and time consuming.

Putting in place a structure that enables you to optimally plan your marketing activities is a critical component of being a successful consultant. This allows you to concentrate on what you do best – applying your knowledge and expertise to individual client’s business challenges.

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